Growth Marketing Manager, Cryptocurrency

Our client is an open-source platform for launching decentralized financial applications and enterprise blockchain deployments in one interoperable, highly scalable ecosystem. They are looking for experienced Marketing people who relish the challenge of translating complex cutting edge technologies to a wider audience.  If you're an experienced Growth Marketing Manager with previous experience in the blockchain, crypto or AI, this is the ideal position to consider. As the Growth Marketing Manager,

YOU WILL:

  • Be an expert of growth marketing analysis and data; measuring and optimizing all stages of the funnel using data analytics platform
  • Continuously seek to improve our conversion metrics with new, creative growth initiatives
  • Embody our test and learn mindset by developing tests and iterating on learnings in-program and across channels
  • Optimize program structure and efficiency through routine ROI analysis and partner negotiations
  • Opportunity to own growth initiatives and drive material business outcomes
  • Identify, grow, and develop top talent within the Growth Marketing Team
  • Architect a scalable growth marketing funnel using leading martech software and tools
  • Develop and execute highly engaging growth marketing strategies for niche, digital communities and forums
  • Collaborate with business development and strategy teams by efficiently communicating data into actionable insights for customer growth

YOU BRING:

  • Bachelor's degree in Marketing or Communications strongly preferred
  • Minimum 5+ years of growth marketing experience in a fast-paced startup environment
  • Understanding of the blockchain and cryptocurrency marketplace
  • Experience and knowledge working within Financial Services
  • Strong project management skills, with the ability to provide high-level guidance and tactical process-related instruction
  • Goal-oriented, self-motivated and adapts to changing situations and requirements
  • Advanced knowledge of CRM platforms like HubSpot or Marketo and has ability to implement automated growth strategies using these platforms
  • Experience with performance tracking platforms, metrics analyzation, and marketing attribution
  • Creative experience with Photoshop, GIF creation, ad copy skills is a plus

Strong base salary + equity

Experience Required

Mid-Senior level