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New technologies such as artificial intelligence (AI), cloud computing, robotics, the Internet of Things (IoT), 3D printing, and advanced wireless technologies represent a new era of tech and economic disruption for Africa and the world.
The Kenyan-based startup, Aifluence, is Africa’s first AI-driven influencer marketing platform that offers an end-to-end solution to augment and scale marketing strategies. Founded by advertising veterans Nelson Aseka and George Issaias, and Lamusia Anzaya, CFA, Aifluence utilizes AI to solve the biggest challenge faced by brand teams globally, i.e., measuring ROI from influencer marketing campaigns.
Aifluence accurately matches influencers to brands, monitors, and manages high-impact campaigns in real-time across the continent. The platform’s advanced algorithms drive influencer discovery and evaluation, personalized campaign management, and performance measurement for organic and paid influencer marketing campaigns, accurately predicting and delivering measurable results and ROI.
Incorporated in the USA, with the first subsidiary in Kenya, Aifluence aims to enable African brands make better decisions while launching, managing, and evaluating their influencer marketing campaigns.