Akiba Digital is revolutionizing customer data management and analyzation


One of the main problems faced by most financial services and retailers on the continent is the inability to optimally extract value from their customer data. However, Akiba Digital is solving this through its data analytics tool – Gugu.ai, which enables users better understand their customers’ financial behaviors from multiple sources.

Founded in 2017 by Andile Maseko, Tebogo Mokwena, and Kamogelo Kekana, Akiba Digital is a South Africa-based financial data aggregation company helping African businesses better understand their customers through the power of predictive insights.

Akiba Digital’s data analytics solution, Gugu.ai, is a data consolidation and enrichment engine accessible through a data dashboard. The tool allows users to upload their customer data from which it clusters, visualizes, and predicts consumer behavior.

By building a company that most effectively understands and enhances personal financial management for African consumers, Tebogo says the goal at Akiba Digital is to become the leading customer insights provider on the continent.